Roof Coating Craftsmen

"How you can affordably keep your flat roof leak-free for up to 20 years without the cost and hassle of a complete roof replacement

  … and… the best time to perform this work is now!"

California Roofing Contractors Lic #1034738
Roofing Craftsmen, Inc.




Dear Homeowner,

One of the biggest fears homeowners have is the worry of leaks in a storm. It only takes a few hours of steady rain to cause a huge nightmare to unfold. The hassle of the clean-up, contractors that don't return your calls, and, worst of all, seeing that slow or steady drip from your ceiling.

Roof leaks never happen when it's convenient; it's always in the middle of typhoon-type winds and a heavy downpour.

If you have had even a brief thought about your roof leaking, you will want to read on...

Take this quick assessment. If you answer "yes" to 3 out of the 5 questions, you will want to pay particular attention:

  • Do you have a leaky flat roof?

  • Has your roof leaked before?

  • Has your roof been inspected in the last 3 years?

  • Are you fearful your roof will leak this season?

  • Do you consider yourself proactive and want to deal with problems before they happen?

  • If your roof is leaking, do you want to get rid of all leaks once and for all?

Hi, my name is Jose D. Escalante. I have 15 years of proven roofing experience to better serve your needs. I've helped homeowners get rid of roof leaks when others couldn't (especially with flat roofs).

The difficulty with flat roofs is that it is difficult to find the source of a leak, especially in a storm. Thus, when a flat roof leaks, most roofers can't figure out the source. This usually means multiple time-consuming trips and service calls.

Real world problem #1

Roofers are used to working with a clean slate. They do very little troubleshooting because they primary install new roofs day in and day out.

Real world problem #2

… because most roofing companies only know how to replace roofs, their go-to recommendations typically start with a completely new roof.

Real world problem #3

A new roof may not be necessary.

So, this leaves you with few options

You can either:


  1. Install a new roof …and… sometimes, this is premature

  2. Repair a roof leak as soon as it shows

  3. Or look for an alternative method

Installing a new roof is the preferred option for most roofers. Having a large crew means large overhead—overhead that cannot be fully supported by small repairs or maintenance projects.

Roofers typically have spent years building up their capabilities in terms of manpower, tools, and equipment. Now, they're in a position where they need to keep their large crews and investments busy. However, what if your roof is old but not quite at the point of needing replacement?

You can also stop your roof leaks as they come, but you're only focusing on one area. Plus, most roofers do roof repairs that only last one winter season. This means that (depending on who you hire) you'll be addressing the same leak year after year.

Finally, you can consider coating your roof. A lot of homeowners are starting to see coating as a great solution to helping their roofs last longer. There's a problem, though.

Most other coatings only provide sunblock or temporary waterproofing

Acrylic coatings, for example, only provide sunblock, and that's about it. Essentially, it does the same job as gravel or granules, which is to protect the tar roof from sun exposure. Plus, they are not waterproof, and to make matters worse, they deteriorate under ponding water.

By the way, flat roofs can handle ponding water. Most homeowners with a flat roof absolutely hate ponding water. However, ponding water is not actually a big issue (unless it's leaking, which means there's an issue with the underlining system) because flats roofs are waterproof systems, unlike composition shingle sloped roofs that truly rely on the pitch to shed the water off.

With flat roofs, you can never fully eliminate the ponding, but you can reduce it. Most of the time, you're only moving water from one point to another.

If you decide to go the roof replacement route, you can ask your roofer to add a slope. Here, you'll discover why this problem is rarely solved. It costs just as much to slope a flat roof as the new roof itself.

Another type of coating is having a roofer with a kettle apply a hot tar glaze over your roof. The idea behind this method is that the new hot tar will cover any hidden deficiencies in the roof membrane. The only problem with this method is that it only provides temporary waterproofing.

Hot tar needs layers of glass ply rolls to help it expand and contract without breaking. Moreover, it's typically done without sunblock, so it cracks under sun exposure (causing any fixed leaks to return).

This means that with most coatings you'll need to recoat every 2 to 3 years.

So, what's the most cost-effective long-term solution?

Introducing 100% Silicone Roof Coating

Silicone roofing coating gives you virtually all the benefits of a complete roof replacement without getting a new roof. You'll save more money because all the eliminated costs associated with a new roof is automatically passed on to you.

Getting a new roof is expensive (both for you and the contractor). Most people point to the tear-off phase as the major cause of the high cost but there's also the installation phase. The installation phase itself can be very detailed and super labor intensive because you want to make sure that every key detail is done right (not to forget the multiple layers of materials needed).

With a 100% silicone coating, you'll get a system that is:


  • Waterproof

  • Resistant to severe heavy rain

  • Resistant to ponding water

  • Resistant to prolong exposure to the sun

  • Plus extends the useful life of your roof

How does silicone roof coating compare to typical coating?

The amazing thing about silicone roof coating is that it has the advantages of typical roof coating minus their disadvantages. Take a tar roof glaze, for example. It can repair unseen deficiencies but will begin to crack after a year, essentially losing its seamless water barrier.

With a silicone roof coating, you'll have a seamless waterproof membrane (covering all unseen deficiencies). Plus, you'll have a membrane that is durable and has great adhesion, allowing it to handle the toughest storms.

Plus, unlike acrylic coating, it won't dissolve under ponding water over time. Water has no effect on the coating; it will just sit there and evaporate over time.

What happens at the end of its life expectancy?

A typical roof needs to be completely torn off and replaced at the end of its useful life. With a silicone roof coating, all you need to do is recoat it, and you'll be given the same warranty as before.

Craftsmanship With A Promise

While the manufacturer's warranty may vary depending on several variables, I like to use it as a general guideline for the products' longevity. For flat roofs, we apply the 20-year system.

But quite frankly, I'm so confident in our service I am willing to take all the risk out of hiring us and guarantee our work for seven years. That's seven years of security to protect you against heavy wind and rain.

The next step is to call now on 415-570-4361 to see if your roof qualifies.
You will feel comfortable knowing you have a team that truly cares about keeping your roof secure. We reserve the right to refuse a job. Remember that not all roofs are repairable and some we will not be able to guarantee.
Give us a call anyway because you deserve to get the job done right!

Jose D. Escalante

PS: Let's face it; our biggest investment is our home. It makes common sense to protect it from water damage and to use trusted professionals. Plus, your silicone coating is guaranteed to prevent leaks, or we'll come back and fix at no additional cost.

PPS: Keep in mind that I'm so confident in silicone coating that I'm giving you a workmanship warranty that is in the range of what you get with a new roof. You get 7-year peace-of-mind warranty against leaks.